Autopilot campaigns show you the same kind of results you'd see in an ad manager. Here's what each number means, where to find it, and how to use it.
Where to Find Your Metrics
Campaign list — Each campaign card shows total spend, views, clicks, CTR, CPC and CPA, plus today's spend against your daily Performance Budget.
Campaign Overview — The Performance chart lets you compare metrics over Today, Last 7 Days, Last 30 Days or All Time. Click any point to see the posts behind it.
Top performing videos — Your best videos ranked, with views, likes, comments and shares.
Metrics Explained
Metric | What it means | How it's calculated |
Impressions | How many times your videos were shown | Counted by the ad platform |
Views | How many times your videos were watched | Counted by the ad platform |
Total spend | What you've spent on the campaign | Ad spend + creator commission + marketplace fee |
Clicks | How many people tapped through to your target URL | Counted by the ad platform |
CTR (click-through rate) | The share of people who clicked after seeing your ad | Clicks ÷ impressions × 100 |
CPC (cost per click) | What you pay on average for each click | Spend ÷ clicks |
CPM (cost per mille) | What you pay for 1,000 impressions | Spend ÷ impressions × 1,000 |
CPA (cost per action) | What you pay per install or conversion | Spend ÷ actions. Book a call with our team to set it up |
Videos | Number of submissions in your campaign | — |
Creators | Number of creators who submitted | — |
Good to know: CPM here is an ad metric, the cost of 1,000 impressions. It's not the same as the retired CPM deals, where you paid creators per 1,000 organic views.
How to Read Your Results
High CTR — Your hook and call to action are working. People want to know more.
Low CTR — People watch but don't click. Make the call to action clearer, or show the product earlier.
Rising CPC — Your ads are getting more expensive per click. This can happen when a creative gets tired or the audience gets saturated. Fresh submissions help.
Many impressions, few views — The first second isn't stopping the scroll. Ask for a stronger hook in your brief.
Benchmarks Depend on Your Product
There's no universal "good" CTR or CPC. Results depend on your niche, your platform, your offer and your target URL. Compare your campaigns with each other and look at the trend over time, not a single day.
Tip: Results in the first day mostly come from testing. Give your campaign several days before you judge it — that's when the winners campaign kicks in. Pausing early stops that learning before it pays off.
Need Help?
Want a second pair of eyes on your numbers? Reach out to our support team or book a strategy call.