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6. Learning From Your Autopilot Results

Autopilot shows you what converts. Here's how to turn your results into better briefs — and how to get content you own.

Autopilot campaigns are built to drive results — traffic and installs — not to build a content library. The videos creators make for your Autopilot campaign stay with the creators. What you get is something just as valuable: real paid-media data on which hooks, formats and creators actually work for your brand.

Who Owns Autopilot Content?

The creators do. With Autopilot campaigns, your brand doesn't receive ownership or usage rights to the submitted videos. They're used to run your Autopilot campaign, and can't be reused outside it — for example on your own social accounts or in your own ad accounts.

Need content you own? Use Deals. Every video you approve in a Deal comes with full usage rights, the MP4, and an ad code, exactly as before.

Start With Your Top Videos

Your campaign dashboard ranks your top performing videos, and shows views, clicks, CTR and CPC for your campaign. These are creatives with real ad data behind them — the clearest signal you'll get about what your audience responds to.

For each of your top 3 videos, note:

  • The hook — What happens in the first 3 seconds?

  • The format — Talking head, POV, demo, before/after, skit?

  • The call to action — What did the creator say, and when?

  • The creator — Who made it, and what's their style?

Turn Results Into Your Next Brief

Your best videos are your best creative research:

  • Add the winning hooks and formats to your brief as must-haves

  • Use similar videos as inspiration content, so the AI Brief Builder picks up what works

  • Launch a new Autopilot campaign for each new angle you want to test

  • Work with the creators behind your winners again in a Deal

Want Owned Versions of Your Winners? Use Deals

Found a format that converts? Run a Deal around it:

  1. Create a Deal with a brief based on your winning hook and format

  2. Invite the creators behind your top Autopilot videos

  3. Approve the videos you love — you own them, with full usage rights

Deal content comes with the MP4 and an ad code (Spark Ads codes for TikTok, active for at least 365 days, and Instagram ad codes, active for 60 days), so you can use it across your own channels and ad accounts. See Leveraging Your Content After Approval.

Tips to Get the Most From Your Results

  • Give it time. Winners need several days of data to become clear.

  • Look beyond views. CTR and CPC tell you what actually drives action.

  • Test one new angle at a time. Clean tests give clear answers.

  • Pair Autopilot with Deals. Autopilot finds what works, and Deals give you owned versions to use everywhere.

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