Your CPM deal is now live. Creators can see it, submit content, and start earning. Here's how to manage your deal and get the best results.
What Happens Now
Creators discover your deal — They can find it in the CPM tab or receive an invite from you
Creators submit content — They follow your brief and upload their videos
AI reviews submissions — Content is automatically checked against your brief
Approved content goes live — Creators post to TikTok and views start tracking
Payouts are calculated — After 7 days, creators receive their CPM payout based on views
Multiple Submissions Per Creator
Creators can submit as many pieces of content as they like to your CPM deal. The only requirement is that their previous approved videos must reach a minimum threshold of 200 views before they can submit again.
This ensures creators are actively posting and their content is getting traction before submitting more — which means higher quality submissions for you.
Invite Creators to Gain Momentum
Don't just wait for submissions — invite creators directly from the Creator Database.
Go to Creators in your dashboard
Browse creators by niche, region, activity, and performance stats
Invite up to 20 creators per day to your CPM deal
A personal invite signals you want to work with them and gets submissions coming in faster.
Monitor Your Performance
Track your CPM deal in real time:
Submissions — How many creators are submitting
Approvals — How many videos passed AI review
Views — Real-time view counts pulled from TikTok
Spend — Your flat rate and CPM costs
If submissions are low, consider increasing your flat rate or simplifying your brief.
Review Declined Submissions
You can view all declined submissions to understand why content was rejected. If too many submissions are being declined:
Your brief may be too complex or restrictive
Required elements may be unclear
Adjust your brief to improve approval rates
Flag Submissions
If a video was approved but doesn't align with your brief or doesn't follow the rules, you can flag it for review in the support chat. Our team will look into the flagged content and take action if necessary.
Use flagging to:
Report content that doesn't match your guidelines
Highlight rule violations the AI may have missed
Maintain quality control over your submissions
Block Creators
If you don't want a specific creator to submit to your CPM deal again, you can block them. This gives you more control over who participates in your campaign.
Blocked creators will no longer be able to see or submit to your CPM deals. Use this feature to:
Remove creators who consistently miss the mark
Prevent low-quality submissions from the same source
Curate the type of creators who work with your brand
Optimize Your Deal
CPM deals are fully editable after launch. You can adjust:
Flat rate — Increase to attract more or better creators
CPM rate — Increase to motivate stronger distribution
Daily budget — Increase to get more content
Brief — Clarify instructions or update direction
Treat your CPM deal like a live test. Use early submissions as feedback and iterate.
Understanding Submission States
CPM submissions move through these states:
Awaiting upload — Content is approved, creator needs to post to TikTok
Tracking — Video is live, views are being tracked for 7 days
Verifying total — Views are being verified
Posted — Tracking complete, creator has been paid
Pause Your Deal
You can pause your CPM deal at any time:
When paused, the deal is hidden from creators and no new submissions are accepted
Videos already in tracking will continue for their full 7-day window
You can restart a paused deal anytime with the same settings
What You Own
Every approved video is yours:
Download the MP4 — Use it on your social media accounts
Get Spark Ads codes — Run ads directly from the creator's profile
Full usage rights — Once you paid for the video the ownership is transferred
Tips for Success
Invite creators daily — Use your 20 invites per day to keep momentum
Review declined content — Improve your brief based on what's being rejected
Flag content that doesn't fit — Keep your submissions aligned with your vision
Block problematic creators — Maintain control over who submits
Run multiple CPM deals — Test different angles and scale the winners
Increase spend on what works — Treat it like optimizing paid ads
Keep briefs simple — Clear direction leads to better content
Need Help?
If you have any questions about your CPM deal, issues with a submission, or need guidance on optimization, reach out to our support team. We're here to help.
You can also book a call with our strategy team for personalized advice.