After building your brief, you can add resources that creators can use in their videos. Resources are optional but help ensure content aligns with your brand.
What Are Resources?
Resources are brand materials that creators can incorporate into their content:
Product B-roll footage — Video clips showcasing your product
High-quality images — Product photos, lifestyle shots
Logos and graphics — Brand elements for overlays
Pre-recorded clips — Demos, features, calls to action
Brand guidelines — Fonts, colors, dos and don'ts
How to Share Resources
In the Resources step you have two options:
Upload Files (optional) — Drag and drop brand assets, product shots, logos, or guidelines (max 20MB per file)
External Folders (optional) — Paste a link from Google Drive, Dropbox, or similar, and describe what's inside
Include a short explanation of how creators should use each resource.
Product Links
The link your ads send people to is the Target URL you set in Additional Details (your App Store / Google Play link or your website). If creators need other links to understand your product — for example a demo page or specific product pages — add them in your brief or as an external folder.
Creators need to understand your product to create great content — give them easy access.
Tips for Best Results
Keep resources organized — Name files clearly and group related items
Provide variety — Different formats give creators more options
Quality matters — High-quality resources lead to higher-quality content
Don't overwhelm — A few strong resources are better than dozens of mediocre ones
Are Resources Required?
No. Resources are optional. Many creators produce great content using just your brief. However, providing resources can help ensure consistency and give creators more creative options.
Next Steps
Once your resources are added, click Next to set your daily Performance Budget — the last step before launch.