Autopilot campaigns are the fastest way to find creator content that actually performs — and to scale it automatically. You write one brief and set one daily Performance Budget. Every approved video enters a queue and is sorted by quality and the results of your previous submissions. Posted tests the most promising ones as paid ads, puts more spend behind the videos that work, and shows you exactly what you're getting for your money.
Autopilot campaigns replace CPM deals. You can no longer launch new CPM deals. CPM deals that are already active stay active until you pause them. Once paused, a CPM deal can't be resumed.
How Autopilot Campaigns Work
You create a brief — Tell creators what your product is, what kind of video you want and what viewers should do next. Our AI Brief Builder can write the brief for you from a few details about your product. You also add your target URL, where people land when they tap your ad.
Creators make and post videos — Creators submit content to your campaign, and our AI checks every submission against your brief. Only submissions that follow your brief and our general quality standards are approved.
Approved videos are queued and tested as paid ads — Every approved video enters a queue and is sorted by quality and the results of your previous submissions. Posted then boosts the most promising videos on TikTok or Instagram using part of your daily Performance Budget.
Winners are scaled automatically — The videos with the best results get more budget. Spend shifts to whatever is performing best.
Creators earn a share of the ad spend — Instead of a flat rate or a CPM, creators earn a percentage of the ad spend behind their video. The better their video performs, the more spend it gets — and the more they earn. Of your daily Performance Budget, 10% goes to creator commission and 5% to the marketplace fee.
No flat rate per video. No CPM rate. One daily Performance Budget, working for you.
Why Brands Love Autopilot Campaigns
Pay only for performance — Your budget goes into ad spend on your submissions. Videos that perform get more, videos that don't get less.
Real paid-media results — Track impressions, views, clicks, CTR, CPC and more for every campaign, not just organic view counts.
Find winning creatives fast — The most promising submissions become live creative tests, so you quickly learn which hooks and angles drive results.
Truly hands-off — No manual approvals, no bidding, no setting up ads yourself. Autopilot handles the testing and scaling.
Control your spend — Set one daily Performance Budget, change it anytime (changes apply the next day), and pause whenever you want.
Learn what converts — Your top videos are ranked, so you see which hooks, formats and creators drive clicks and installs.
When to Use Autopilot Campaigns
Autopilot campaigns are best for:
Driving real results — Send traffic to your website or drive installs for your app
Testing at scale — Try many creators, hooks and angles in one campaign
Scaling winners without the busywork — Let Autopilot move budget to what's working
Brands that think like performance marketers — Judge content on CTR, CPC and cost per result, not views alone
Good to know: Autopilot content stays with the creators — your brand doesn't get ownership or usage rights to the videos. If you need videos you can reuse on your own channels and in your own ads, use Deals.
Give it time: Autopilot performance builds over time. The first days are mostly testing, and the real results come once winners are found and scaled. Pausing after only a few days won't help your campaign — keep it running to see what it can do.
What You'll Learn
In this guide, you'll learn how to:
Set up your Autopilot campaign
Build a compelling brief with the AI Brief Builder
Add resources and links for creators
Set your daily Performance Budget and fund your campaign
Track performance and manage your live campaign
Learn from your results
Let's get started.