With CPM, you're already paying for performance. What many brands miss is that the content itself keeps delivering value long after the views roll in. The moment you approve a submission, you unlock a library of high-performing, ad-ready videos you fully own — and the organic reach is only a fraction of what they can do for you.
You Own Full Usage Rights
Once you approve a submission, you own full usage rights to that content in perpetuity. There's no exclusivity and no expiration — reuse it across your channels and ad accounts, with no additional licensing cost.
Boost It as a Spark Ad
Every approved video comes with a Spark Ads code — an authorization from the creator that lets you run their actual organic TikTok post as a paid ad from your own TikTok Ads Manager. The code stays active for at least 365 days.
Running the creator's real post as an ad has big advantages over a standard ad:
It keeps the native look. The ad runs as the real post, from the creator's handle — so it feels organic, not like a traditional ad.
It keeps the engagement. All the likes, comments, and shares the video already earned carry over to your ad, building instant social proof.
It scales your winners. Spot the videos already resonating organically, then put spend behind them to reach far beyond the creator's own following.
Spark Ads consistently outperform standard in-feed ads because viewers are far more likely to engage with content that looks and feels native to the platform.
Use It for Paid Ads
Beyond boosting the original posts, your approved content is ready to power paid campaigns across platforms:
TikTok — Run the raw video as a standard in-feed ad, or A/B test multiple videos to find your top performer.
Meta (Instagram & Facebook) — Use the videos as Reels ads, Stories ads, or in-feed placements.
YouTube — Repurpose as Shorts ads or pre-roll.
Because the content is authentic and creator-made, it typically converts better and costs less than polished, studio-style ads — stretching your ad budget further.
Crosspost Across Your Channels
Your approved videos aren't limited to the creator's page. Repurpose them across all of your owned channels:
Post to your own TikTok, Instagram Reels, YouTube Shorts, and Facebook
Feature them on your website and landing pages as social proof
Include them in email campaigns and newsletters
Use them in retargeting and always-on paid social
One video, approved once, can live across dozens of touchpoints.
Why This Is Bigger Than Organic Reach
CPM views are valuable — but they're the starting point, not the ceiling. With full usage rights and a ready-to-use ad code on every approved video, Posted gives you:
A steady stream of authentic, ad-ready content
The ability to scale your winners with paid spend on TikTok
Content you can reuse everywhere — at no additional licensing cost
The real value of Posted isn't just the organic reach of the creators who post for you. It's the library of owned, high-performing content you build — and everything you can do with it long after the video first goes live.
Tips to Get the Most From Your Content
Watch for organic winners first. Let videos run, then put ad spend behind the ones already performing.
Boost before you build from scratch. Native-feeling Spark Ads almost always outperform traditional ad formats.
Repurpose everywhere. Don't let a great video live on just one platform — crosspost it across all your channels.