Congratulations! Your contest has ended and the winners have been determined. Here's what happens next and what you can do with your content.
Winners Are Paid
Creators are paid automatically based on their final position on the leaderboard. The prize pool is distributed according to the structure you set up.
You Own All Winning Content
Every winning video is yours forever. You can:
Download the MP4 files — Use them for example on your social media accounts
Get Spark Ads codes — Run ads directly from the creator's TikTok profile
Edit and repurpose — Cut, remix, or adapt content for your channels
Run paid ads — Use winning content in your ad campaigns
What to Do With Your Content
The best contests don't just generate content — they generate insights. Use what you learned:
1. Scale What Works
Identify your top-performing videos and run them as paid ads. Content that performed organically often performs even better with ad spend behind it.
2. Run Another Contest
Take what you learned and run a new contest around your winning format. Anchor your next brief on what already works.
3. Work With Top Creators
Found creators you loved? Reach out through Deals to continue working with them one-on-one. Many top creators can produce 20–50 pieces of content for your brand.
Continue Building Momentum
Your contest generated organic reach across many creator profiles. Keep the momentum going:
Launch a Deal to work directly with top performers
Run a CPM Deal to scale content production
Run another Contest to keep testing and learning
Need Help?
If you have questions about your results or want guidance on next steps, reach out to our support team or book a strategy call.