Your prize pool determines how attractive your contest is to creators. The bigger the pool, the bigger the creators — and the more content you'll receive.
How Prize Pools Work
Contest prize pools start at $5,000. You can also run contests for $10,000 or $25,000.
The prize money is distributed to top-performing creators based on their position on the leaderboard. Creators with the most views win the biggest prizes.
Why Prize Pool Size Matters
The larger your prize pool:
Bigger creators participate — Larger audiences mean more reach
More submissions — Higher stakes attract more content
Better quality — Competition drives creators to produce their best work
Greater organic visibility — More creators posting means more exposure
The prize pool operates on an exponential scale: the more you invest, the better the results.
Prize Distribution
Spread your prize pool across multiple winners to encourage more participation. More winners mean more creators are motivated to join.
Example distribution for a $5,000 prize pool:
$1,500 for 1st place
$900 for 2nd place
$600 for 3rd place
$200 each for 4th–7th place
$120 each for 8th–12th place
$75 each for 13th–20th place
This structure rewards top performance while encouraging a high volume of submissions.
What You Own
After the contest ends, you own all winning content for life. You can:
Run paid ads using the content
Download the MP4 files
Use the Spark Ads codes to run ads from creator profiles
Edit and repurpose the content for your social channels
Tips for Best Results
Match your goals — Bigger brand moments need bigger prize pools
Spread prizes across winners — More winners = more participation
Consider your niche — Some niches are more competitive than others
Next Steps
Once your prize pool is set, you'll pay and submit your contest for approval. After approval, your contest goes live.