Your brief is the most important part of your contest. It educates creators about your product and provides clear guidelines for creating content. Simplicity and clarity are key to receiving high-quality, organic content that performs.
Add Inspiration Content
Inspiration content is one of the most important steps — it shows creators what success looks like and powers the AI Brief Builder.
We recommend adding at least one TikTok or Instagram link so the AI can generate the best brief. Other links can also be added and will be visible to creators.
For each piece of inspiration:
Paste the link to the video
Add a description explaining why this example works
Click Add Link to add each piece of inspiration content. Once added, you'll see a thumbnail preview of each video.
Where to find inspiration:
TikTok
Instagram Reels
YouTube Shorts
Facebook/Meta Ads Library
Tips for choosing inspiration:
Look for videos with high engagement in your niche
Check what your competitors are doing and see what's working for them
Find content that educates, entertains, or sparks curiosity
Add 3 to 5 examples with notes on why each one works
Project Overview
The Project Overview is where you describe what you're looking for. This is the main body of your brief that creators will read.
You have two options:
Option 1: Generate with AI
Click the Generate with AI button to have the AI Brief Builder create your brief automatically. The AI analyzes your inspiration content and combines it with your product description to generate a complete brief — fine-tuned for your brand.
Learn more about how this works in our AI Brief Builder article.
Option 2: Write Manually
Write your brief directly in the text editor. Use the formatting tools to add headers, bullet points, links, and more.
Set Rules
Below the Project Overview, you'll find the Set Rules section. Use this to add specific requirements and restrictions for creators.
What to include:
Language requirements
Required elements (e.g., "Show the app for at least 3 seconds")
Calls to action
Prohibited content (e.g., "Don't mention competitor brands")
Any mandatory hashtags or disclosures
What Your Brief Should Include
Whether you use the AI or write manually, your brief should cover:
1. Product Overview
What your product is
Why users love it
Key features to highlight (keep it focused — don't overload)
Product access links (download links, website URL)
2. Content Direction
The style and format you're looking for
What kind of content works best (educational, entertaining, viral)
Examples of successful content
3. Rules and Requirements
Language requirements
Required elements (e.g., "Show the app for at least 3 seconds")
Calls to action
Prohibited content (e.g., "Don't mention competitor brands")
Keep It Focused
Don't overload creators with too many details. Focus on:
The core feature that will entice viewers to click
A subtle call to action to keep the content feeling organic
The goal is to drive clicks to your product, not explain every detail in the video. Let your product or website do the deeper explaining.
Next Steps
Once your brief is ready, click Next to add assets and resources that creators can use in their content.