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2. Create Your Contest

Set up your contest basics to attract the right creators.

Updated today

The first step in launching a contest is setting up the essential information. This helps creators understand what your contest is about and determines who sees it.

Getting Started

To create a new contest:

  1. Go to your dashboard

  2. Click Contests in the left sidebar

  3. Click Create Contest

  4. Fill in the basic information

What You'll Set Up

1. Contest Name

Choose a clear, descriptive title that tells creators what the contest is about. Keep it simple and direct. For example, if your contest is for a quit vaping app called PuffCount, the title could be "PuffCount: The Quit Vaping App."

2. Industry

Select the industry that best matches your product. This helps attract creators who specialize in your niche — whether that's health and wellness, beauty, fitness, tech, food, apparel & fashion, or something else.

3. Website

Enter your website URL where creators can learn more about your brand. This gives them context about your product and company.

4. Product Description

Write a short description of your brand and product — what you do and what makes you unique. This description will be used by AI to help you create your brief and will not be visible to creators.

5. Demographics

Select the target demographics for your contest. This helps match your contest to the right creators and audience.

6. Thumbnail

Upload an eye-catching thumbnail that represents your brand or product. This is the first thing creators see when browsing contests. Drag and drop or browse to upload — max file size is 5MB.

Your thumbnail should be simple yet eye-catching:

  • Use your app's logo or a clean, branded image

  • Ensure the design is clear and visually appealing

  • Make it recognizable at a glance

Tips for Best Results

  • Be specific with your title — Help creators quickly understand what your contest is about

  • Choose the right industry — This directly affects which creators see your contest

  • Write a detailed product description — The more context you give, the better the AI can help build your brief

  • Use a strong thumbnail — First impressions matter

Next Steps

Once your basic setup is complete, click Next to move on to building your brief — the most important part of your contest.

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