Contests are one of the most powerful ways to get high-volume creator content while driving organic visibility for your brand. Put up a prize pool, let creators compete, and walk away with winning content you own forever.
How Contests Work
You create a contest with a prize pool. Creators submit content by posting videos organically to their own TikTok profiles. The leaderboard ranks submissions by views, and top performers win prizes.
Every submission drives organic reach for your brand — and you own all winning content for life.
Contest Pricing
Contests are available at three prize pool levels:
$5,000 — Great for testing formats and getting started
$10,000 — Attracts more creators and larger audiences
$25,000 — Maximum reach, top-tier creators, and high-volume content
The larger your prize pool, the more attractive your contest is to creators. Bigger pools bring bigger creators with larger audiences — which means more reach, more content, and better results.
Why Brands Love Contests
Massive organic reach — All content is posted on creator profiles, generating real views
Test at scale — Discover what content formats actually perform
Attract top creators — Bigger prize pools bring bigger creators with larger audiences
Find winning content — The leaderboard shows you what's working in real time
Full ownership — Download MP4s and get Spark Ads codes for all winning content
Pay for performance — Prize money goes to creators who deliver the most views
When to Use Contests
Contests are best for:
Big brand moments — Launch campaigns with high visibility
Scaling proven formats — Run contests around content styles you know work
Attracting larger creators — Bigger creators thrive in competitive environments
Generating buzz — Multiple creators posting at once creates momentum
Learning fast — See what resonates with your audience across many videos
What You'll Learn
In this guide, you'll learn how to:
Set up your contest
Build a compelling brief with the AI Brief Builder
Add inspiration content and assets for creators
Set up your prize pool
Manage the leaderboard and submissions
Maximize participation after launch
Let's get started.