Deals are the easiest way to get high-quality creator videos on your terms. Post a brief, receive submissions, and only pay for content you love.
How Deals Work
You create a brief describing what you're looking for. Creators submit custom videos along with a bid (what they'd like to be paid). You review each submission, negotiate if needed, and only pay when you approve.
No upfront commitment. No guessing. Just content that works.
Why Brands Love Deals
Full control — Review every submission before paying
No upfront cost — Only pay for content you approve
Negotiate pricing — Work directly with creators on rates
Request revisions — Ask for edits before approving
Full ownership — Download MP4s and get Spark Ads codes
Build relationships — Re-engage top creators for ongoing content
When to Use Deals
Deals are best for:
Ad-ready UGC — Content specifically made for paid ads
Predictable costs — You control exactly what you pay
Quality over quantity — Hand-pick the best submissions
Creator relationships — Find and work with top performers long-term
Testing new creators — Low-risk way to discover talent
What You'll Learn
In this guide, you'll learn how to:
Set up your deal
Build a compelling brief with the AI Brief Builder
Add inspiration content and assets for creators
Manage your live deal and review submissions
Grow better content over time
Let's get started.