The final step before launching is configuring your CPM settings. These determine how much creators earn and how much you spend.
Understanding the Two Payment Types
CPM deals have two components:
1. Flat Rate
The guaranteed amount paid to creators when their content is approved. This is paid instantly, regardless of how many views the video gets.
2. CPM Rate
The amount paid per 1,000 views over a 7-day tracking period. CPM stands for "cost per mille" (thousand). For example, a $2 CPM means you pay $2 for every 1,000 views.
CPM charges are billed progressively as views come in — you are charged as views accumulate over that period, not in a single payment at the end.
Both add up to the creator's total payout — and both incentivize participation and performance.
Setting Your Flat Rate
Your flat rate controls how attractive your deal is to creators:
Higher flat rates attract more creators and higher-quality creators
Lower flat rates reduce participation but lower your guaranteed spend
There's no minimum or maximum. Set a flat rate that fits your budget and goals.
Setting Your CPM Rate
Your CPM rate determines how much creators earn from views:
Higher CPMs motivate creators to maximize distribution and go viral
Lower CPMs reduce your upside costs but may attract fewer performance-focused creators
Think of CPM as an incentive lever — the higher it is, the harder creators work to get views.
Setting Your Daily Budget
Your daily budget controls how much you can spend on flat rates per day:
Once the daily budget is used up, no new creators can submit until the next day
This prevents overspending and gives you full control
CPM payments are not included in the daily budget — they're calculated separately based on actual views
When your campaign launches, you will be charged your daily budget amount upfront to cover flat rate payouts. As that balance is used up, further charges will occur each time your balance reaches the threshold shown in your MyBrand account. You can check and manage this threshold directly in MyBrand.
There's no minimum daily budget, but larger budgets mean more content and more chances to find winning videos.
CPM Payment Cap
There's a hard cap of 1 million views per video for CPM payments. If a video gets 5 million views, you only pay CPM on the first 1 million. All additional views are free exposure.
Tips for Best Results
Start with competitive rates — Attract quality creators from the start
Test and iterate — You can adjust flat rate, CPM, and budget at any time
Think volume — More budget means more content and more data to learn from
Treat it like paid ads — Run multiple deals, test angles, and scale what works
What Happens After Launch?
Once you launch:
Creators can see your deal and start submitting
Content is automatically reviewed by AI against your brief
Approved content goes live and starts tracking views
CPM charges accrue as views come in throughout the 7-day tracking window — once tracking completes, final payouts are confirmed and settled
You can edit your settings at any time — nothing is locked.
Next Steps
Once your CPM setup is complete, you're ready to launch. The next article covers managing your live CPM deal.