The first step in launching a CPM deal is setting up the essential information. This helps creators understand what your campaign is about and determines who can see and participate.
Getting Started
To create a new CPM deal:
Go to your dashboard
Click CPM in the left sidebar
Click Create CPM Deal
Fill in the basic information
What You'll Set Up
1. Deal Name
Choose a clear, descriptive title that tells creators what the campaign is about. Keep it simple and direct — "Fitness App Video Ads" is better than "App Videos."
2. Industry
Select the industry that best matches your product. This helps attract creators who specialize in your niche — whether that's beauty, fitness, tech, food, apparel & fashion, or something else.
3. Website
Enter your website URL where creators can learn more about your brand. This gives them context about your product and company.
4. Product Description
Write a short description of your brand and product — what you do and what makes you unique. This description will be used by AI to help you create your brief and will not be visible to creators.
5. Demographics
Select the target demographics for your campaign. This helps match your CPM deal to the right creators and audience.
6. Thumbnail
Upload an eye-catching thumbnail that represents your brand or product. This is the first thing creators see when browsing CPM deals. Drag and drop or browse to upload — max file size is 5MB.
Tips for Best Results
Be specific with your title — Help creators quickly understand what you need
Choose the right industry — This directly affects which creators see your deal
Write a detailed product description — The more context you give, the better the AI can help build your brief
Use a strong thumbnail — Make it visually appealing and on-brand
Consider your audience — Target demographics based on where your customers are
Next Steps
Once your basic setup is complete, click Next to move on to building your brief — the most important part of your CPM deal.