CPM Deals are the fastest way to get high-volume creator content at scale. Instead of negotiating with individual creators, you set the terms upfront and let creators compete to create content that performs.
How CPM Deals Work
You set a flat rate (paid instantly when content is approved) and a CPM rate (paid based on views over 7 days). Creators submit content, our AI checks it against your brief, and approved content goes live automatically.
The better the content performs, the more the creator earns — aligning their incentives with yours.
Why Brands Love CPM Deals
Scale fast — Get dozens or hundreds of videos without manual negotiations
Pay for performance — CPM payouts are tied to actual views, not promises
AI-powered approval — Content is automatically checked against your brief
Full ownership — You own all content forever, including Spark Ads codes
Control your spend — Set a daily budget and never go over
When to Use CPM Deals
CPM Deals are best for:
Volume and reach — You want lots of content testing different angles
Viral potential — Creators are motivated to maximize views
Performance testing — Discover what content formats work best
Scaling proven formats — Run multiple deals around winning concepts
What You'll Learn
In this guide, you'll learn how to:
Set up your CPM deal
Build a compelling brief with the AI Brief Builder
Add assets and links for creators
Configure your flat rate, CPM rate, and daily budget
Manage your live CPM deal and optimize performance
Let's get started.