CPM deals are a performance-based way to work with creators on Posted. You set a flat rate plus a cost-per-thousand-views, aligning creator incentives with actual content performance. Get high-volume content at scale — and only pay more when content performs.
How CPM Deals Work
Set Up Your CPM Deal:
Define the deal title, industry, and thumbnail.
Create a compelling brief that educates creators about your product and content expectations.
Upload assets and inspiration content to guide creators.
Set your flat rate, CPM rate, and daily budget.
Engage Creators:
Once your CPM deal is live, creators in the Posted network can discover it and start submitting.
Invite creators directly from our database to gain momentum fast.
Creators review your brief, submit videos, and content is automatically reviewed by AI.
AI Approval and Tracking:
Submissions are automatically checked against your brief by AI.
Approved content goes live — creators post to TikTok and views start tracking.
After 7 days, CPM payouts are calculated based on actual views.
Why Use CPM Deals?
Scale Fast: Get dozens or hundreds of videos without manual negotiations.
Pay for Performance: CPM payouts are tied to actual views, not promises.
AI-Powered Approval: Content is automatically checked against your brief — no manual review needed.
Control Your Spend: Set a daily budget for flat rates and never go over.
Align Incentives: Creators earn more when their content performs, motivating them to maximize views.
Full Ownership: Download the MP4 and use the Spark Ads code to run ads straight from the creator's profile.
Viral Upside: CPM payments are capped at 1 million views per video — all additional views are free.
Learn More
To get the most out of CPM deals, check out our "Running a CPM Deal" series for detailed guidance on setting up, managing, and optimizing your CPM campaigns.