Autopilot campaigns are a performance-based way to work with creators on Posted. You set one daily Performance Budget, and Posted queues every approved video, tests the most promising ones as paid ads and scales the ones that perform. Creators earn a share of the ad spend on their videos, so their incentives match yours. You pay for real ad performance — not flat fees or organic views.
How Autopilot Campaigns Work
Set Up Your Campaign:
Choose your platform (Instagram or TikTok).
Define the campaign name, industry, and product image.
Create a compelling brief with the AI Brief Builder.
Add resources and inspiration content to guide creators.
Set your daily Performance Budget (minimum $70/day).
You can start for free, but you do need to upload funds into your wallet to launch a campaign.
Engage Creators:
Once your campaign is live, creators in the Posted network can discover it and start submitting.
Every submission is automatically checked against your brief by AI.
Test, Scale and Track:
Approved videos enter a queue, and the most promising ones are tested as paid ads on TikTok or Instagram.
The best performers are scaled automatically with more budget.
Track impressions, views, clicks, CTR and CPC in your campaign dashboard.
Why Use Autopilot Campaigns?
Pay for Performance: Your budget goes into ad spend that's moved to whatever performs best.
Real Results: See clicks, CTR and cost per click, not just views.
Hands-Off Scaling: Autopilot tests and scales your creatives for you — no manual approvals or ad setup.
Control Your Spend: One daily Performance Budget. Change it anytime (effective the next day). Unused budget carries over. Performance builds over time, so give your campaign time to find winners before you judge it.
Aligned Incentives: Creators earn a percentage of the ad spend on their videos, so they're motivated to make content that converts.
Flexible Pausing: Pause new submissions while keeping your winners boosted, or pause everything. You can also block creators or remove single videos from boosting.
Learn What Converts: Your top videos are ranked so you can see which hooks and creators drive results. Autopilot content stays with the creators — for content you own, use Deals.
Learn More
To get the most out of Autopilot campaigns, check out our "Running an Autopilot Campaign" series for detailed guidance on setting up, managing, and optimizing your campaigns.