Each feature on Posted serves a different purpose. Understanding the differences helps you pick the right approach — or combine them for maximum results.
Quick Overview
Contests Creators compete by posting content and driving views. You set a prize pool, and winners are determined by performance. Best for big brand moments and attracting larger creators.
Deals Creators submit videos with a bid (their price). You review each submission, negotiate if needed, and only pay for what you approve. Best for full control and ad-ready content.
CPM Deals You set a flat rate plus a CPM rate. Creators submit content, AI approves it against your brief, and creators earn based on views. Best for volume, scale, and viral potential.
Contests
How it works: You create a contest with a prize pool (starting from $5,000). Creators submit content and post it to their social channels. The leaderboard ranks submissions by views, and top performers win prizes.
You should use Contests when:
You want a big brand moment with high visibility
You're looking to attract larger, more established creators
You already know a content format that works and want to scale it
You want massive organic reach across many creator profiles
You're comfortable with a fixed budget upfront
Key characteristics:
Prize pool is paid upfront
Leaderboard ranks creators by performance
All content is posted organically on creator profiles
You own all winning content and the Spark Ads codes
Great for generating buzz and testing formats at scale
Deals
How it works: You post a brief and creators submit custom videos along with their bid (what they want to be paid). You review each submission, approve or deny it, request revisions, or negotiate the price. You only pay for content you love.
You should use Deals when:
You want full control over what you pay and what you approve
You need ad-ready UGC with predictable costs
You want to negotiate directly with creators
You prefer manual review over automated approval
You're building a library of high-quality content for paid ads
Key characteristics:
No upfront commitment — pay only when you approve
Full approval control with ability to request revisions
Negotiate pricing with individual creators
Best for building relationships with top creators
You own all approved content and the Spark Ads codes
CPM Deals
How it works: You set a flat rate (paid instantly on approval) and a CPM rate (paid per 1,000 views over 7 days). Creators submit content, AI automatically reviews it against your brief, and approved content goes live. Creators earn more when their content performs better.
You should use CPM Deals when:
You want high volume without manual negotiations
You're testing multiple content angles at once
You want creators incentivized to maximize views
You're comfortable letting AI handle approvals based on your brief
You want to scale fast and iterate like paid ads
Key characteristics:
AI-powered approval based on your brief
Flat rate + CPM aligns creator incentives with performance
Daily budget controls your spend
CPM payments are capped at 1 million views per video
Best for volume, reach, and discovering viral content
You own all content and the Spark Ads codes
Choosing the Right Feature
Choose Contests if:
You have a budget of $5,000+ and want a big brand push
You want to attract larger creators who thrive in competition
You're scaling a proven content format
Organic reach across many profiles is a priority
Choose Deals if:
You want maximum control over every piece of content
Predictable pricing and manual approval matter most
You're building ad-ready content with specific requirements
You prefer negotiating and building creator relationships
Choose CPM Deals if:
You want lots of content fast without manual review
You're testing different angles and want to scale winners
Performance-based payouts align with your goals
You're comfortable writing a clear brief and letting AI handle the rest
Combining Features
You don't have to choose just one. Many brands run multiple features in parallel:
CPM Deals + Deals: Use CPM Deals to discover what performs, then use Deals to produce high-quality, controlled versions of winning formats
Contests + Deals: Run a Contest for a big brand moment, then use Deals to continue working with top-performing creators afterward
All three: Test at scale with CPM Deals, refine with Deals, and create buzz with Contests
Think of each feature as a different tool. The best results often come from using them together.
Still Not Sure?
If you're not sure which feature is right for your goals, book a strategy call with our team. We'll help you figure out the best approach for your brand.