Writing a great brief can be time-consuming. Our AI Brief Builder does the heavy lifting for you, generating a complete brief based on what's already working in your niche.
What Is the AI Brief Builder?
The AI Brief Builder is a tool that automatically generates a brief for your contest, deal, or CPM campaign. It analyzes viral content and combines it with your company information to create a brief that's tailored to your brand.
You don't have to start from scratch — the AI gives you a strong foundation, and you can customize it from there.
Where to Find the AI Brief Builder
You'll find the AI Brief Builder during the brief creation process. When you're setting up a contest, deal, or CPM campaign, you'll see a Generate with AI button in the brief editor after you've added your company information and inspiration content.
How It Works
1. Enter your campaign details
Start by giving your campaign a name and selecting your industry. This helps categorize your campaign and ensures it reaches the right creators.
2. Add your website
Enter your website URL so creators can learn more about your brand.
3. Describe your product
Write a short description of your product or service. This description is used by the AI to help generate your brief — it will not be visible to creators. Be specific about what makes your product unique.
4. Choose demographics
Select the target demographics for your campaign. This helps match your brief to the right audience.
5. Upload a thumbnail
Add an image that represents your campaign. Drag and drop or browse to upload. Max file size is 5MB.
6. Allow AI Generated Content (optional)
Toggle this setting if you want to allow creators to use AI-generated content in their submissions. This is off by default.
7. Add inspiration content
Add links to viral TikToks, Instagram Reels, or other content that matches the style you're looking for. We recommend adding at least one TikTok or Instagram link so the AI can generate the best brief. You can also add a description for each link to explain what you like about it.
These examples help the AI understand what's working in your niche — the hooks, formats, and concepts that drive engagement.
8. Generate your brief
Once you've added your information and inspiration content, click Generate with AI in the brief editor. The AI will analyze your inputs and create a complete brief including product overview, content direction, and messaging — fine-tuned for your brand.
9. Set rules
Add any specific rules or requirements for creators to follow. This could include things like mandatory hashtags, prohibited content, or specific calls to action.
10. Review and customize
Once the brief is generated, review everything and make changes. Edit the tone, adjust the messaging, add details, or rewrite sections entirely. You're always in control.
After completing these steps, you'll move on to adding assets and resources like B-roll, images, logos, and product links.
Why Use the AI Brief Builder?
Save time — No need to write your brief from scratch
Learn from what works — The AI is trained on viral concepts that drive engagement
Stay on-brand — Your company information ensures the brief is tailored to you
Flexible — Edit and customize as much as you want after generation
Do I Have to Use It?
No. The AI Brief Builder is completely optional. If you prefer to write your brief manually, you can skip the Generate with AI button and write directly in the brief editor.
Tips for Best Results
Be clear about your brand — A good product description helps the AI write a better brief
Add quality inspiration content — The better your examples, the better your AI-generated brief will be
Include 3 to 5 examples — This gives the AI enough context without overwhelming it
Explain why each example works — Add a description so the AI understands what you like about each video
Review and personalize — The AI gives you a starting point, but your edits make it yours
Where Can I Use It?
The AI Brief Builder is available when setting up:
Contests
Deals
CPM campaigns
No matter which feature you're using, the AI Brief Builder helps you create a compelling brief faster.
Need Help?
If you have questions about the AI Brief Builder or want guidance on creating an effective brief, reach out to our support team or book a strategy call.