How Creator Deals Work
Set Up Your Deal:
Choose your platform (TikTok or Instagram).
Define the deal title, industry, and thumbnail.
Create a compelling brief that educates creators about your product and content expectations.
Upload assets and inspiration content to guide creators.
You can start for free, but you do need to upload funds into your wallet to launch a campaign (minimum $50).
Engage Creators:
Once your deal is live, creators in the Posted network can discover it and start submitting.
Invite creators directly from our database to gain momentum fast.
Creators review your brief, submit custom videos, and include a bid (what they'd like to be paid).
Review, Negotiate, and Pay:
Watch each submission and either approve or deny it.
Negotiate with creators on pricing if needed — you're in control.
Leave feedback to help creators improve.
You only pay for the videos you approve — no creator fees for rejected content.
Why Use Creator Deals?
Fast Turnaround: Get content quickly without waiting for a contest to end.
No Upfront Commitment: Only pay when you're happy with the content. Funds are only deducted once you approve a submission.
Total Control: You decide what to approve, what to pay, and who to work with.
Negotiate Pricing: Work directly with creators to agree on a price that works for both sides.
Own Your Content: Download the MP4 and use the ad code (Spark Ads for TikTok, Instagram ad code for Instagram) to run ads straight from the creator's profile.
Build Relationships: Re-engage top creators who can produce 20–50 pieces of content for your brand.
Learn More
To get the most out of creator deals, check out our "Running a Deal" series for detailed guidance on setting up, managing, and optimizing your deals.