What is Posted?
Posted is an all-in-one creator content platform built to help brands generate, test, and scale high-performing creator content faster than any other channel.
Instead of spending weeks sourcing creators, negotiating deals, or guessing what content will work, Posted gives you direct access to a large creator marketplace and multiple ways to generate content at scale. You can move from idea to live content in days, not months, and then reuse that content across organic, paid, and growth channels.
For brands, Posted is not just a sourcing tool. It is a repeatable growth engine for creator-led content.
How Posted Works
Posted gives brands three flexible ways to work with creators, depending on their goals and appetite for risk.
Deals let you work directly with creators and only pay for content you choose to move forward with.
CPM Deals let you pay based on performance, with creators earning more as their content gets more views.
Contests let you run large-scale campaigns where many creators compete around a single concept.
You can use one approach or combine all three. Most brands start small, learn what works, and then scale.
Why Brands Choose Posted
It’s the fastest way to get creator content
Posted removes the friction from creator sourcing. You can launch campaigns quickly, activate creators immediately, and start receiving content without long back-and-forth or manual outreach.
You can start with very low risk
With Deals, you can start seeing creator content without paying upfront and only pay for what you like. With CPM Deals, you pay based on actual performance. You are never forced to overcommit before you have signal.
You can test and iterate at scale
Creator content is a volume game. Posted is built to help you test multiple hooks, formats, and messages at once so you can quickly see what resonates. More content means more data and more chances to find winners.
You own the content
All winning or approved content is yours to keep. Brands routinely take top-performing creator videos from Posted and use them in paid ads, landing pages, social media, and other growth channels.
It becomes a new growth channel
Once you find winning content, Posted stops being just a sourcing tool. It becomes a reliable input into your paid acquisition and performance marketing strategy.
Built for Modern Marketing Teams
Posted works especially well for:
Founders and growth teams who need results fast
Performance marketers testing new creative angles
Brands looking to replace or complement UGC agencies
Teams that want more content without more overhead
Instead of guessing what content will work, you let creators show you.
Why Creators Use Posted
Creators use Posted because it gives them:
Access to real brand opportunities
Clear briefs and fair incentives
Multiple ways to earn, including performance-based payouts
The ability to compete, experiment, and scale their own content
This keeps the marketplace active, competitive, and high quality.
The Bottom Line
Posted is designed to be the only tool you need to scale creator content effectively.
You can:
Get content faster
Start with low risk
Pay for performance or content you love
Own and reuse what works
Scale successful content into paid growth
If creator content is part of your marketing strategy, Posted gives you the fastest path from idea to impact.